SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: make steadily, save aggressively, get a home, and plan for retirement. But Gen Z is approaching cash with a fresh point of view. Instead of focusing only on long-lasting build-up, this generation is prioritizing equilibrium, health, and

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